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Samsung Galaxy S8 Tipped to Feature Virtual Assistant “Bixby”


After the major Galaxy Note7 fiasco, Samsung needs to make sure its upcoming Galaxy S8 device will be a flawless smartphone.

We already told you what the rumour mill has been claiming recently – the Galaxy S8 might be the first to make it out into the world with an optical fingerprint scanner onboard, which is pretty impressive.

Well the latest information coming out of Sam Mobile seems to indicate that Samsung might be following the footsteps of Apple, Microsoft and Google and offer a virtual assistant service on the Galaxy S8.


It appears that the Korean tech giant has filed a trademark in South Korea for something called “Bixby”. Reading the application, we discover that Bixby is a “computer application software for smartphones, mobile telephones, portable computers and tablet computers. Namely, software used to operate voice recognition system”. Other snippets from the application reveal other specifics such as a “computer software for enabling hands-free use of a mobile phone through voice recognition.

At this point we can’t be 100% positive that the intelligent assistant onboard the Galaxy S8 will be called Bixby – it is an odd name, but then again so is Cortana. Anyway, we’re still months away from the Galaxy S8 being unveiled at MWC 2017 in Barcelona, so lots could change until now.

[Sam Mobile]