Report: Android Outselling iPhone

This week, the NPD Group published results from the first quarter of 2010 that have revealed that Google’s Android smartphones have outsold the Apple iPhone for the first time since Android’s launch in the US.

According to NPD, Android smartphones accounted for 28% of device sales. iPhones on the other hand accounted for 21% and RIM’s Blackberry still leads with 36% of device sales.

As you can expect, NPD indicates that the growth of Android stems from its wider coverage over multiple carriers with multiple devices.

As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share,” said Ross Rubin, executive director of industry analysis for NPD. “In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.

These statistics may be similar in Canada, where Android devices are sold across Bell, Rogers, and Telus. Similarly, the iPhone is sold in Canada across five different wireless carriers, the other two carriers being Fido and Virgin Mobile, both of which do not currently support Android.

By contrast, in the USA, AT&T is the only carrier that supports the iPhone, where Android is supported across many carriers. Apple also releases new iPhones every year, where new Android devices are released every few months.

It is great to see the growth of the Android platform and how far it has come in such a short time.

[NPD]

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Categories: Android Phones, News

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