Nearly a year after the launch of ASUS’ most popular smartphone, the Taiwanese company has finally made the ZenFone 3 official at Computex 2016. This year, the company has launched not one, but a total of three ZenFone 3 variants each with their own respective specs and design.
First let’s talk about the original ZenFone 3. This model features the tried and tested 5.5-inch 1080p Super IPS display, Qualcomm Snapdragon 625 SoC with up to 4GB of RAM, 64GB of internal storage, 8MP front, 16MP rear camera with a Sony IMX298 sensor, 3000 mAh battery, USB Type C connector and available in Gold, Blue, Black and White colours.
Next up we have the ZenFone 3 Deluxe, which sports a larger 5.7-inch Super AMOLED display, Snapdragon 820 SoC with up to 6GB of RAM, 256GB of internal storage, 8MP front, 23MP rear camera with a brand new Sony IMX318 sensor (Hybrid AF), 3000 mAh battery with QC 3.0 support, USB 3.0 Type C connector and available in only Gold, Silver an Grey colours.
This model also comes with 4-axis OIS and a fingerprint sensor and a price tag $499 USD.
Finally we have the ZenFone 3 Ultra, which you can tell by its name is definitely “ultra” as it features an almost tablet sized 6.8-inch 1080p IPS LCD display, a Snapdragon 652 SoC with up to 4GB of RAM, 128GB of internal storage, the same 8MP front, 23MP rear camera found in the Deluxe, a whopping 4,600 mAh battery with QC 3.0 support and a USB 3.0 Type C connector.
As for the colour options, it will come in Grey, Silver and Pink and it will be priced at $479 USD.
All in all, ASUS seems to be going all out in terms of size, specs and colours and hopefully we’ll see some reasonable Canadian prices when these phones go out to the market in Q3 of this year.
ASUS Announces All-New ZenFone 3 Smartphones
Latest ZenFone 3 products feature beautifully crafted design, intelligent feature sets and superb performance all wrapped in an affordable package
Toronto, Ontario (May 30, 2016) — ASUS today announced the new ZenFone 3 lineup at Computex 2016. These new smartphones set a new standard in design and innovation while maintaining ASUS’ leadership in providing intelligent feature sets in an affordable package.
ZenFone 3 Deluxe — World’s First Full-Metal Smartphone with an Invisible Antenna
ZenFone 3 Deluxe is the flagship model of the ZenFone 3 family and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody, and has a rear surface free of unsightly antenna lines and an ultra-thin 4.2mm edge.
ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080) AMOLED display with a gamut of over 100% NTSC color space for rich, vibrant colors even in harsh, outdoor lighting. Inside, ZenFone 3 Deluxe has a powerful Qualcomm® Snapdragon™ 820 Series processor and up to 6GB RAM to deliver the best performance for demanding apps, games, and media.
ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features electronic image stabilization for steady 4K UHD videos. Coupled with TriTech autofocus that provides accurate and nearly instant 0.03-second focusing and subject tracking, and exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos.
ZenFone 3 Deluxe has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times and a reversible USB Type-C port that makes connecting charging and accessory cables effortless.
ZenFone 3 Deluxe also excels at audio with its powerful five-magnet speakers and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over 2 of 3 certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs.
ZenFone 3 — Agility, Beauty, and Clarity
ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) display with up to 500cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth.
ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects laser, phase detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.
ZenFone 3 is powered by the new Qualcomm Snapdragon 625 octa-core processor with PC-grade graphics and 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra — Unleashed, Unlimited, and Unrivaled
ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 by 1080) display with up to 400cd/m2 brightness and a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. ASUS-exclusive Tru2Life+ technology harnesses a high-end 4K UHD TV-grade video processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two powerful five-magnet stereo speakers and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and virtual 7.1-channel surround sound with DTS Headphone:X.3 of 3
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the user’s finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600 mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
AVAILABILITY & PRICING
The new Zenfone 3 products will be available at ASUS authorized resellers and distributors in Q3. Please check www.asus.com/ca for additional details.