The ASUS ZenFone 2 ushered in a new business model for the Taiwanese company, high end devices without the high end price tag. The new model has translated into good sales as the ZenFone 2 has been selling pretty well in various markets. As you’d expect, ASUS is looking to build on that momentum with the ZenFone 3 and while we don’t know much about the device yet, we do know what feature that it will pack.
ASUS Chairman Jonney Shih not only confirmed the existence of the ZenFone 3 yesterday but also confirmed that it will pack the increasingly popular USB Type-C charging port. The reversible port is slowly becoming the new standard so I’m glad to see that ASUS is planning to pack their latest and greatest with some of the latest and greatest tech.
Beyond confirming the Type-C port, Shih didn’t say too much about the device so we’ll have to wait for the leaks to start flooding the web before we know more about ASUS’ next offering.